California Lottery "More Luck for Your Buck" :47

California Lottery "More Luck for Your Buck" :47 from Psyop on Vimeo.

psyop 스튜디오의 캘리포니아 로또이다.

우와~역시란 말이 나올정도의 퀄리티다.

쓰여진 프로그램을 알아보니 

Maya, ZBrush, Arnold, Nuke, Houdini and RealFlow 가 쓰여졌다고 한다.

New York-based production company Psyop

immersed itself in a magical world for the California

Lottery with this new spot, which is packed with

over 50 lucky icons from cultures around the world.

“We received pretty comprehensive boards from

creative agency David & Goliath – the idea being to

create a world of luck,” says Psyop director and

designer David Chontos. “We aimed to create a place

where all of the luckiest objects and characters lived

– a place for the leprechauns to go and hang out

after work. We designed and created the

environment and characters and were responsible

for the entire CG production. We used a combination

of Maya, ZBrush, Arnold and Nuke to get the models

looking right. Some of the effects were

accomplished using Houdini and RealFlow.

“The overall goal was to build a frozen moment

in time where you could witness a fluid chain of

events unfold. But when the world is static like

that the misplacement of even a blade of grass

becomes far more obvious than if it’s animated

and blowing in the wind. A lot of attention to

detail was required in the modelling, layout and

texturing phases.

“Creating, styling, and rendering all of the hair for

nine unique characters was also a challenge but our

character TD, Victor Garza, skilfully groomed each

one using Shave and a Haircut in Maya. The

grooming and styling tools were perfect for the level

of detail we required, and it rendered beautifully

using Arnold shaders.”

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